Customer loyalty ratings went up, driven by the underlying message - Forget about the countries and cities. Until then tourists took annual vacationa of two or three weeks, often settling for lesser known destinations because flights were overbooked during peak holiday season. RWT was path-breaking in that travel buffs could visit destinations of their choice by charting a year long itinerary without disrupting work commitments. Partner airlines promoted Star Alliance brand with a ‘Round the World’ ticket (RWT) that offered choice of 19,000, 21,000, and 23,000 miles with stopover of 15 cities valid for one year. That year, Star Alliance announced the appointment of a new CEO, Jaan Albrecht. In September 2001, Ansett Australia (the alliance's only Australian member) left Star Alliance due to bankruptcy, giving most of the Australian market to Qantas (a Oneworld member). In 2000, the alliance also opened its first three business centers (in Los Angeles, Frankfurt, and Bangkok) and announced the formation of an Alliance Management Team (AMT), the partnership's executive body. That year the now-defunct BWIA West Indies Airways, which had entered an alliance with United Airlines, considered becoming a member but did not. During the year, Emirates considered joining Star Alliance, but decided against it. The addition of BMI made London Heathrow the only European hub with two alliances. With Singapore Airlines' entry into the alliance, Thai Airways considered moving to OneWorld, but eventually decided to remain. BMI (British Midland) and Mexicana joined on 1 July, bringing the alliance's membership to 13. 2000–2006: Expansion ĭuring the early 2000s, a number of airlines joined Star Alliance the Austrian Airlines Group ( Austrian Airlines, Tyrolean Airways and Lauda Air) joined on 26 March 2000 and Singapore Airlines on 1 April. The next airline to join was All Nippon Airways (ANA), the group's second Asian airline, on 15 October 1999. With the addition of the latter two carriers, the alliance served 720 destinations in 110 countries with a combined fleet of 1,650 aircraft. Also joining were Ansett Australia and Air New Zealand, expanding Star Alliance to Australia and the Pacific. The now defunct Brazilian airline VARIG joined the Star Alliance network on 22 October 1997, extending the alliance into South America. The alliance adopted its first slogan, "The Airline Network for Earth", with its goal "an alliance that will take passengers to every major city on earth". The airlines shared the star logo from the beginning, with its five points representing the founding airlines. The alliance chose Young & Rubicam for advertising, with a budget of $25 million (€18 million). On, an agreement was announced forming Star Alliance from five airlines on three continents: United Airlines, Scandinavian Airlines, Thai Airways International, Air Canada, and Lufthansa. One is painted in the Star Alliance special livery. Like other airline alliances, Star Alliance airlines share airport terminals (known as co-locations) and many member planes are painted in the alliance's livery.įour United Airlines planes at San Francisco International Airport. The alliance has a two-tier rewards program, Silver and Gold, with incentives including priority boarding and upgrades.
Star Alliance's 26 member airlines operate a fleet of approximately 5,033 aircraft, serving more than 1,290 airports in 195 countries on more than 19,000 daily departures. Its slogan is "The Way the Earth Connects". As of April 2018, Star Alliance is the largest of the three global alliances by passenger count with 762.27 million, ahead of both SkyTeam (630 million) and Oneworld (528 million). Founded on, its CEO is Jeffrey Goh and its headquarters is located in Frankfurt am Main, Germany. Star Alliance is the world's largest global airline alliance. Global airline alliance headquartered in Germany
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